
a synched ipod, an average latte, and thou
How concerned with Facebook status updates, Twitter feeds, blog posts, and Web 2.0 are the people of Tucker, Georgia? With online minutia becoming all the rage (and content of CNN reports), surely Tucker, a prominent suburb of one of the most wired cities in the United States, one of the most wired countries in the world, would be surfing the foamy crest of that technology wave.
Here I sit in Mighty Joe Espresso, gathered with the city’s most tech-savvy coffee drinkers (coffee and technology have been long-time bedmates ever since they met in Seattle, btw). But the peak of electronic technology even here, at the epicenter of Tucker technology, tops out at the Japanese teens across the room listening to iPods with earbuds firmly in earlobes while they converse with each other over the music they are blaring into their heads.
Change is slow in the 30084 zip code. Tucker Day, one of Tucker’s dearest, longest-held annual traditions, just got its own website. Yes, just ten short years after the widespread advent of the internet, Tucker Day has a website featuring the latest in 90′s web technology. The Tucker Day banner, a valuable artifact that dates back to the 50′s (let’s say), has been changed to reflect the new website, with “.com” pasted on to the right side of the banner.
It’s the kind of climate one should really measure before launching a major effort to capitalize on trends and conditions. The blog for the Tuckerfirst Contemporary Service, for instance, has been around and advertised for months now, and has a solid traffic stream of one visitor: me. All the sermon podcasts, Twitter updates, and pictures of the service have not changed the fact that nobody in Tucker cares about internet presence. Compare this to the volunteers I met at Off the Blogs who had updated their Twitter statuses seven times in the thirty minutes they had been greeting people at the doors.
How concerned with computers, the internet, and technology are the people of Tucker? Not very. But that’s a lesson in outreach learned.